EA: Global Brand, Local Brain?

Episode
26
Duration
17m 15s

Pietro Faccio

Instructor

With over twenty years of international work experience in 3 continents and a total of 7 countries, the ability to speak, write and read in 6 languages, Pietro has extensive background in QA Operations and process design, team and project management, staff hiring/training/development, sales and business development.

Quality oriented he is a QA quality evangelist

His biggest achievement is leading a Polish site from 2 to 400 employees. He’s very proud of that and despite being a business development executive, he eats and drinks QA and can entertain you with several team building stories.

About This Episode

EA Sports FC Mobile is soaring… but is the credit due to Vancouver or Shanghai?

In this episode of Buona La Prima, we discuss the contradiction between managing a global brand and entrusting its development to local teams — with a focus on EA’s strategy to “export” its mobile brain to China.

A brilliant move or a sign of structural weakness?

📊 Sources and reports:

https://sensortower.com

https://www.ea.com/investor-relations

https://www.gamesindustry.biz

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